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working with Kelloggs

We’re working with Kellogg’s

Getting feedback from their farms as we further develop our Skippy Scout platform.

Press Release (from Kellogg’s):

Kellogg’s Origins farmers trial Drone Ag’s scouting platform

Sustainable agriculture and cutting-edge technology are key elements of the Kellogg’s Origins project and a new partnership with DroneAg aims to further push boundaries and assess if greater efficiency can be brought into crop analysis and inputs at the farm level using drone technology.

A drone is being shared with a small group of Origins farmers in the Northampton area and DroneAg’s new software, Skippy Scout, will be put to the test in its final stages of development.

The software is currently still in a trial phase and the farmers will be assessing its usability and feeding back images and data to DroneAg to guide future software interaction and to help train the AI to better analyse inputted imagery. Potential benefits of this trial include:

  • More accurate crop data enabling farmers to make informed decisions about crop health and nutrient management
  • Optimised use of farm inputs reducing cost and the impact of inputs on the environment

Commenting Duncan Rawson, Origins Project Manager said, ‘Initial training with the drone went well and we are excited at the prospect of working with DroneAg to help our farmers reach their goals of sustainable systems, alongside efficient premium grain production.’

Drone Ag are currently developing the first full commercial version for next season.

Jack Wrangham, founder of Drone Ag, said, ‘We built this as a simple and practical solution to help farmers become more efficient and ultimately help make farming more sustainable. Working with the Origins farmers and Kellogg’s will help us to do that, getting vital feedback on the Skippy app as we develop the next phase.’

Ends

Photocaption: Kellogg’s Origins farmers try out the drone

Notes:

  1. Kellogg is committed to sourcing its priority ingredients responsibly and supporting farmers within its supply chain and as part of that commitment has created the Kellogg’s Origins™ Programme. At its heart, the Programme is about connecting Kellogg and its consumers with the farmers who grow their ingredients and the places they are grown. The Programme aims to support farmers to improve farming productivity while also protecting the environment, through the use of climate smart agriculture practices, creating a win-win for farmers and Kellogg alike.
  2. DroneAg is a UK based team of farmers, agronomists, drone pilots and software engineers that provide drone training courses and easy to use software solutions.

They have been using drone systems on their own 6000 acre farm for years and have based all their solutions on what they have learnt in that real-world farm environment.

For more information please contact Duncan Rawson, EFFP and Kellogg’s Origins Tel: 07834 337346 or Jack Wrangham, founder of Drone Ag tel: 07305 998304.

Issued by: Jill Hewitt, Springtime Consultancy Tel: 07889 511245 email: jill@springtimeconsultancy.co.uk

Kelloggs training with drones

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